ATLANTA (August 11, 2016) – Nimble [is]: A Marketing Support Services Company is the seamless blend of print production, logistic services and technology from the experts at Print Direction, Inc.
After 30 years of experience, PDI launches NIMBLE, which focuses solely on providing marketing toolkits for better campaign management and promotional package executions for the multi-unit retail, restaurant, and hospitality industries.
"After working with franchisees and multi-location companies, we identified a tremendous need to help manage their marketing campaigns. Managers need to be in the field, not behind a desk. We wanted to provide a solution that is with them at all times – to be able to respond to the immediacy of life in the retail, restaurant, and hospitality industry," Executive Vice President Mark Emery said.
From this realization, NIMBLE developed a mobile application for all businesses that fit the mold of a multi-location, multi-unit, and corporate entity. This mobile app comes to the market at a time when it is vital to put the complex management of marketing campaigns literally in the hands of those charged with the flawless execution of the promotion.
"It's not just about printing and warehousing their POP, brochures, or their menu boards anymore, it's time to help our customers manage the whole process of their campaigns and promotions," commented Richard Whirley, Vice President of Business Optimization and Mobile App Design. "And with this app, everything they need to manage that process is right in their hand, to get them out of the office and into the field where they need to be," Whirley continues.
NIMBLE [is] the seamless blend of print production, logistic services, and technology from the experts at Print Direction, Inc. (PDI). After 30 years of experience, PDI launched NIMBLE, to focus solely on providing marketing toolkits to manage campaigns for in-store, corporate, and promotional programs within the retail, restaurant, and hospitality industries.